The XPS Revival: Inside Dell’s Strategy to Reclaim the Premium PC Market
Dell’s Strategic Pivot: Reclaiming the Premium Market with an XPS and Alienware Reset At CES 2026, Dell unveiled a “back-to-basics” strategy aimed at correcting recent underperformance and simplifying its product lineup. Jeff Clarke, Dell’s Vice Chairman and COO, publicly admitted the company had drifted from its roots and committed to a strategic reset across three … Read more